Wholesale

Wholesale & Trade

For kitchens that care about provenance.

We tailor our roasts, blends, and pack sizes for restaurants, cafés, bakeries, and specialty grocers across Aotearoa. One mill. One seed. Your menu.

99.98%

Sesame purity

1

Single ingredient


4

Roast profiles

0

Nuts, gluten, dairy

Why we’re worth a shelf

Three reasons chefs choose us.

i.

The flavour is the pitch.

Imported tahini sits in containers for months. Ours is stone-milled in Waiuku in small batches — so what reaches your kitchen tastes the way tahini was meant to.

ii.

Allergen integrity, on paper.

Our facility handles sesame and nothing else. No peanut warnings, no gluten cross-contamination concerns. Documentation available on request.

iii.

Tunable to your menu.

Mellow and nutty for a hummus program? Bold and toasty for halva? We profile roasts to match your dishes — not the other way around.

The roast spectrum

Four profiles. One philosophy.

From bright and floral to deep and smoky — four standard roasts, with custom profiling beyond them for trade clients.

Light

Delicate, fresh, slightly grassy. For salad dressings and bright sauces.

Roast 01

Medium

Sweet and nutty, balanced. Our flagship. Perfect for hummus and dips.

Roast 02

Dark

Toasty, rounded, slightly bitter. For halva and dressings with character.

Roast 03

Deep

Smoky, intense, almost coffee-like. For pastry, ice cream, savoury sauces.

Roast 04

Who we serve

Built for the trade.

Restaurants

Front-of-house quality, back-of-house consistency.

Cafés & Bakeries

Pastries, spreads, breakfast bowls, smoothies.

Specialty Grocers

Distinctive shelf presence, traceable provenance.

Hotels & Catering

Bulk supply, custom labelling, reliable delivery.

Wholesale enquiry

Tell us about your kitchen.

We work directly with chefs and buyers — no middlemen. We respond within two business days.

trade enquiries · info@simsimfoods.co.nz · 0800 100 705
2/23 Kitchener Road, Waiuku 2123

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